Long Beach Agenda Festival opens to public for first time on July 15

For the first time ever, Agenda Long Beach will open its doors to the public on Saturday, July 15, at the Long Beach Convention Center. A one-day event best described as a curated mall of pop-up shops dropped in the middle of a music festival.

The consumer day will feature live music, hundreds of pop-up shops, brand activations, art installations, panel discussions, and a curated food zone. It’s going to be an immersive experience like no other.

Shopping, cool music and good vibes are all on the “agenda” when this one-day summer festival takes over the convention center from 11 a.m. to 8 p.m.

The 2017 Agenda Festival boasts a curated collection of over 500 pop-up shops from the industry’s best skate, surf, streetwear and lifestyle brands, as well as live performances from a stellar lineup of artists: Tyler, the Creator, Ludacris, Cam’ron, Lil Dicky and more.

If you aren’t too busy rocking out or scoping the latest limited edition products, you can also check out the festival’s skating contests, art installations, food trucks, athlete meet-and-greets and panel discussions with influential musicians and designers.

Since 2012, Long Beach has been the home of Agenda’s two largest bi-annual shows. Covering 250,000 square feet of space in the Long Beach Convention Center and showcasing over 750 brands, Agenda Long Beach is our flagship show with the most diverse product offering including lifestyle, streetwear, contemporary, women’s, accessories, action sports, outdoor, footwear, and both surf and skate hardgoods.

Admission is $45, but I’ve seen tickets selling for $35 on Goldstar.com



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